The Tealium Universal Data Hub is a single approach to connecting customer data across teams, tools and touchpoints in real time– enabling organizations to power capabilities across the data supply chain from collection to enrichment and unification to activation.
The Universal Data Hub is comprised of:
- EventStream enables management of data server-side using cloud infrastructure with a comprehensive set of code libraries, SDKs, APIs and our marketplace of pre-built connectors available through the UI.
- AudienceStream is the world’s only data-first Customer Data Platform and the central hub where customer data is orchestrated across customer touchpoints, teams, and technologies.
- DataAccess offers a rich source of clean and correlated omnichannel, event and audience data collected across web and mobile touchpoints, and makes that data available for real-time action.
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Interested in learning more about CCPA and how to balance customer experience with increasing data privacy and security responsibilities? Read the Tealium report.